Digital Transformation Approach to Small Business Management in Developing Countries

Abstract

The interconnection of businesses within the globalised world has increased digital transformation drive in doing business. In addition, the use of digital devices has led consumers to stay connected, and they influence businesses with a voice that has brought about convenience. The study examines how digital transformation changes the operations of small businesses in developing countries, with particular reference to Sub-Saharan Africa. Small and medium scale businesses dominate the business environment in developing countries, especially in Africa. The analysis shows that digital transformation brings changes to how small businesses in developing countries approach their businesses with changing strategies for their brands. The finding confirms that the focus on digital transformation results from increasing competition and the drive to provide high consumer value in this age of continuous digital transformation changes. The study concludes that businesses that focus on digital transformation strategies demonstrate outstanding performance and high stock returns. Therefore, small businesses in developing countries need to make digital transformation a priority in today’s global market.

Keywords: Transformation; Sub-Saharan Africa; business environment; small scale businesses; consumer value; developing countries.