Business models, Strategy and Innovation in the New world of Digitization
Keywords:
business models, Canvas business model, foreign markets, innovation, strategy, digitization.Abstract
The aim of this article is to specify the business models and their use when companies enter on the foreign mar-kets. An integral part of this is the digitization of today´s world, including business models. This is also case with the Czech Republic, which belongs to the small transforming open economy. In the context of social change in the 1990s, there are constantly a number of significant economic changes in the transition to a market econo-my.
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